Realizing the unique connection between Rolex and Royalty, Zara Phillips, the granddaughter of Queen Elizabeth II of England, has signed a contract to be the new face of Rolex watches. The Rolex watch chosen for Zara Phillips to endorse is the classic Rolex Oyster Perpetual Lady-Datejust. An elite equestrian who attained the title of Eventing World Champion in 2006, Phillips will receive ￡100,000 pounds and three free watches to appear in advertising for the Swiss watchmakers. The first Rolex advertisement-featuring Phillips appeared in Vanity Fair, which is a further display of the great value placed by Rolex in the acquisition of such a high profile representative in the United Kingdom and beyond. The advertisement shows Zara Phillips with her horse Toytown who carried her to victory in the Eventing World Championships.
In order to illuminate the Rolex watches that Phillips has been chosen to endorse, here is a more in-depth examination. A description of the Rolex Oyster Perpetual Lady-Datejust is as follows: Stainless steel case and bracelet. White dial. Date displays at 3 o’clock position. 18kt white gold bezel. Synthetic sapphire crystal. Hidden deployment clasp. Case diameter 26mm. 31-jewel chronometer automatic movement. Water resistant at 30 meters (100 feet). A description of the Rolex Oyster Perpetual Lady Datejust Pearlmaster is as follows: Stainless steel case. 18kt yellow gold and stainless steel bracelet. Gold dial. Date displays at 3 o’clock position. 18kt yellow gold bezel. Synthetic sapphire crystal. Hidden deployment clasp. 31 jewel chronometer automatic movement.
Rolex has supported excellence in human endeavors for over eighty years, and many of their spokespeople have been champions in their respective sports. Zara Phillips provides a unique combination of Royal blood and athletic excellence to the Rolex stable. Zara was voted 2006 BBC Sports Personality of the Year by the British viewing public. What is truly fascinating in the story line is that Zara’s mother, Princess Anne, was voted BBC Sports Personality of the Year in 1971. Clearly, like the lineage of one great Rolex watch design to the next, Zara Phillips follows in her mother’s footsteps of athletic excellence. Zara was made a Member of the British Empire (MBE) in the 2007 New Years Honours List for her services to equestrianism. Married to England rugby player Mike Tindall, Phillips has expanded her commercial activity since becoming a professional eventer to help meet the ￡500,000-a-year cost of maintaining seven horses. She receives no money from the civil list, but her mother, Princess Anne, gives her free accommodation. Imagine how proud the Queen must be to have her Granddaughter chosen to be the new face of Rolex watches.
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